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href=\"http:\/\/bizacademy.nikkei.co.jp\/special\/gmk2012\/lesson4.html\">http:\/\/bizacademy.nikkei.co.jp\/special\/gmk2012\/lesson4.html<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6700\u8fd1\u306e\u304a\u8cb7\u3044\u3082\u306e\u304b\u3089\u60c5\u7dd2\u8a34\u6c42\u3010emotional appeal\u3011\u306e\u610f\u5473\u3092\u7d39\u4ecb\u3057\u3066\u307f\u308b \u3053\u3093\u306b\u3061\u306f\u3001\u77f3\u5ddd\u3067\u3059\u3002\u5148\u65e5\u3001\u4e09\u811a\u3092\u8cb7\u3044\u307e\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306a\u3082\u306e\u3092\u8cb7\u3046\u30bf\u30a4\u30df\u30f3\u30b0\u3063\u3066\u3001\u58ca\u308c\u305f\u308a\u3001\u306a\u304f\u3057\u305f\u308a\u3057\u305f\u5834\u5408\u3067\u3059\u304c\u3001\u4f7f\u3063\u3066\u3044\u308b\u3082\u306e\u306f 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